Who we are

What do you get when you cross a nationally known bridal store manager with an industry consultant producing the largest wedding shows in the state?

Say hello to Uptown Bride, where different is definitely better!

From the second we started this business relationship, we both knew what we wanted as much as what we didn’t. For years, brides in this area have had to settle for one extreme or the other: Big Box retailers with low prices and similar quality, or Mom & Pops with cramped surroundings and abrasive customer service.

Could we marry quality with reasonable prices? Could we create an atmosphere that brides deserve, one that meshes perfectly with the rest of your once-in-a-lifetime wedding experience? Could we offer a selection so broad that you could have the gown of your dreams in hours instead of months?

Well, it hasn’t been easy turning dreams into reality. We’ve had our share of doubts and disagreements from time to time, just as you may have had with your fiánce!

But what a great feeling when your hearts, minds and souls finally come together! When that proposal turns into plans!

While we could never match that exuberance with a wedding gown, we’d love the opportunity to help you celebrate it!

That’s our story. Two Albuquerque businesswomen who wanted to use their combined expertise in the bridal industry to figure out how to do it better. We’ve got daughters. We’ve been there. We know how important it is to get that right.

Now that we've been open for several years, we realize that the story of who we are isn't about us. It's about you - your stories of love, hope and the future.

It's about your experience when you smile and say "this is my dress." We're about all of you who honor us by letting us be a part of your day.

Those are the stories that really count - your stories. We'll be judged, not on our past, but on helping you to build memories around this exciting new chapter in your life.

Come in. Experience our way of shopping. And join our story.

See our reviews - to hear what our brides say about us.

“If I could give this shop 10/5 stars I would. Not only did I have an amazing experience but so did my guests. It’s clean, staff is personable, friendly, kind, and you can tell that they care about what they do and the details. They went above & beyond in every way. Thank you, Aliyah, for taking care of us!”

— Yvette G.